GE immediately began to liquidate RCA's various divisions, but retained NBC. In 1986, control of NBC passed back to GE through its $6.4 billion purchase of RCA. In 1932, GE was forced to sell RCA and NBC as a result of antitrust charges. NBC is one of the Big Three television networks, and is sometimes referred to as the " Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting it became a part of the network's official emblem in 1979 before being modified to its current form in 1986.įounded in 1926 by the Radio Corporation of America (RCA), then owned by General Electric (GE), NBC is the oldest major broadcast network in the United States. The network is headquartered at 30 Rockefeller Plaza in New York City, with additional major offices near Los Angeles (at 10 Universal City Plaza), and Chicago (at the NBC Tower). The National Broadcasting Company ( NBC) is an American English-language commercial broadcast television and radio network owned by Comcast.
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